Every third party arrangement keeps the responsibility where it started
The work moves. The accountability does not, and almost every failure in this area comes from an organisation behaving as though it did.
Organisations engage third parties to deliver on their behalf for entirely sound reasons: reach into a market they cannot service, capacity at a peak, a specialist capability, or a partner with an existing relationship to a group of clients. The arrangement is commercially sensible and the practice is widespread and legitimate.
What is consistently misunderstood is what has moved. The activity has moved to the partner. The accountability for that activity, in nearly every regulatory framework that governs this kind of arrangement, remains with the party whose name the work is done under. If the delivery is inadequate, the records are wrong, the marketing is misleading or the client is harmed, the answer to who is responsible is the principal, regardless of who performed the act.
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